Increase Website Conversion Rates

A Successful Website Is About Conversions

There’s a lot of hype about hits these days, but let’s face it: A successful website isn’t just about how many visitors, or hits, you can attract. It’s about sales. If you get 10,000 visitors a month, but only 1 sale, what good were the other 9,999? On the other hand, if you get only 1,000 visitors a month, but 20 of them buy..well, you get the point. A successful website is about conversions and for that you need qualified leads.

There’s a lot of hype about hits these days, but let’s face it: A successful website isn’t just about how many visitors, or hits, you can attract. It’s about sales. If you get 10,000 visitors a month, but only 1 sale, what good were the other 9,999? On the other hand, if you get only 1,000 visitors a month, but 20 of them buy..well, you get the point. A successful website is about conversions and for that you need qualified leads. A successful internet marketing plan will focus on directing qualified leads to your website that will convert to sales and increase your conversion rate. Your conversion rate is the percentage of website visitors that purchase your product or service. Taking the above examples, if you had 10,000 visitors, but only 1 sale, your conversion rate would be 1/10,000, or .01%. That’s pretty lousy. If you had 1,000 visitors a month, and 20 sales, your conversion rate would be 20/1,000, or 2%. That’s much more respectable.

What’s a good conversion rate? Depending on your industry, a good conversion rate will typically range from 2% to 5%.

How Do You Increase Conversion Rates?

There are two parts to any sale, or conversion.

1. Attract qualified leads. If you’re attracting people who are already interested in your product or service, then half the work of the sale is done before your visitor’s arrival.

2. Complete the sale. The second part of the sale happens on your website. Do you have the right graphics, verbiage and usability functions to convince your visitor to complete the sale?

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This entry was posted on Friday, January 26th, 2007 at 2:48 pm and is filed under Copywriting, SEO. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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