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Microsoft Offers 44.6 Billion To Buy Yahoo

“SAN FRANCISCO (AP) — Microsoft Corp. has pounced on slumping Internet icon Yahoo Inc. with an unsolicited takeover offer of $44.6 billion in its boldest bid yet to challenge Google Inc.’s dominance of the lucrative online search and advertising markets.” Read full press release here: http://biz.yahoo.com/ap/080201/microsoft_yahoo.html ¬

Microsoft Listas

New social media tool up on Microsoft Live Labs. This new tool named “Listas” will allow users to create and share content with others. Users will also be able to collect and save video, text bits and web pages¬ as well as bookmarking links and subscribing to feeds¬ that might interest you. By the way, […]

Microsoft Content Ads Pilot

Microsoft launches Content Ads Pilot Program, a contextual advertising service that will allow U.S. advertisers to place relevant¬ text ads throughout the Microsoft network. Examples of the Microsoft Network are sites such as City Guides, Real Estate, Tech and Gadgets, etc. “This week, some of our U.S. advertisers will receive an e-mail notification that their […]

AdCenter Labs Launched

MSN launches AdCenter Labs, providing several internet marketing tools. Tools include Paid Search, Contextual Advertising, Behavioral Targeting, and Emerging Markets. Details Here: AdCenter Labs

MSN adCenter Goes Live

It’s official, Yahoo! PPC are no longer being used in search results on MSN Search. MSN adCenter is in full swing and available for online advertisers. Further reading on this topic can be found on the following WMW Microsoft AdCenter thread