The Search/Social Media Combo A One-Two Media Hit

According to a recent Web Pro News report, one in four Internet users visit a social network at least once a month. And the numbers are growing. Search is not obsolete, by far, but more and more, the Internet is transforming from an informational media to a social experience. Established companies who don’t learn to take advantage of this — and soon — may find themselves in the dust as smaller, more mobile businesses adapt to the changing face of marketing.

Fortune 500 companies are the hardest put to keep up in a technological world where the face of PR and advertising changes significantly every year. Today, consumers expect more — and they expect one-on-one attention, even from the big guys. Social media gives all companies the power to interact directly with their customers, and the big companies should be hiring social media experts to get them in the door with this new technology.

Social media can network companies with their clients: customer product reviews, active discussion on company experiences, syndicated company news, niche marketing to special interest social media sites, or blogging about a company’s expertise. All of this falls into the growing catchphrase of social media marketing.

The search/social media combo is a one-two media hit that no company can afford to do without.


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Google TiSP – Free Wireless Broadband

Google introduces (TiSP) free in-home wireless broadband service. The TiSP wireless router is connected via your commode¬ which then links up to fiber optic cable running through your local municipal sewage lines.

“MOUNTAIN VIEW, Calif., April 1, 2007 – Google Inc. (NASDAQ: GOOG) today announced the launch of Google TiSP (BETA)‚ĄĘ, a free in-home wireless broadband service that delivers online connectivity via users’ plumbing systems. The Toilet Internet Service Provider (TiSP) project is a self-installed, ad-supported online service that will be offered entirely free to any consumer with a WiFi-capable PC and a toilet connected to a local municipal sewage system.”

I must say this is another great April Fools joke by the folks over at Google. For more information about Google TiSP¬ please see the related links below;

Press Release
How TiSP Works
FAQ

Other Google April Fools Jokes;
MentalPlex
PigeonRank
Lunar Jobs
Google Gulp


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Google Pay Per Action Ads

Google launches Pay Per Action Ads beta test. The new advertising service will allow advertisers to pay for a specific action such as pageview, lead acquisition,¬ sale, etc. Pay Per Action¬ ad placement¬ will only be available on the Google content network. You can read the press release here.

More information on Google Pay Per Action posted over on Search Engine Land.
U.S. advertiser who are interested in participating in the beta can fill out this web form.
For more information on the beta test see: Google Pay Per Action.


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RubberStamped.org Web Directory – Directory Of The Week

RubberStamped.org is this week’s winner of the Search Engine Help Directory of The Week Contest. We recommended RubberStamped.org because of the price point, ease of navigation, and clean layout. Plus its not cluttered up with a bunch of junk websites. For a one time listing review fee of $29.95 your site will be approved within 2 days (as long as guidelines are followed). Payments are accepted via PayPal, American Express, Visa, MasterCard and Discover.

RubberStamped Terms and Conditions.
Listing Guidelines

To enter your directory into the Search Engine Help Directory of The Week Contest please send email to info [at] searchenginehelp [dot] org.¬ Use “Directory of The Week Contest”¬ into the subject.


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Microsoft Content Ads Pilot

Microsoft launches Content Ads Pilot Program, a contextual advertising service that will allow U.S. advertisers to place relevant¬ text ads throughout the Microsoft network. Examples of the Microsoft Network are sites such as City Guides, Real Estate, Tech and Gadgets, etc.

This week, some of our U.S. advertisers will receive an e-mail notification that their accounts will be upgraded as part of the adCenter Content Ads pilot program. If you receive this notice, your campaigns will automatically be upgraded to include distribution on content pages within the Microsoft network.”

It also looks like that for the time being the ads are restricted to sites published by Microsoft.

Further information can be found on the adCenter Blog¬ and the following help article.


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URLZ.net Web Directory – Directory Of The Week

This week’s winner of the directory of the week contest is the URLZ.net Web Directory. URLZ.net is recommended for several reasons, one being the variety of submission options available to you. When submitting a site you have four different options starting with free submission (3 month turnaround), next is reciprocal (7 day turnaround), followed by pay-for-inclusion options.

Second reason, it’s SEO friendly. Enough said.

Third reason, price point. With paid options starting at $4.95 and topping out at $29.95 it doesn’t get much cheaper than this.

Happy Submitting!


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New Layout and Blog Conversion

Well, after a very long day of trying to figure out how to covert my former b2 blog to WordPress it is finally done.. Search Engine Help also got a facelift as well, hope you like it.

For whatever reason the b2 import script that’s available with WordPress doesn’t work and trying to find an easy solution just leads you to endless reading about renaming database tables, modifying config files, etc, etc. Which lead me to an amazing headache and bloodshot eyes.

In the end I just ended up doing it the hard way.. Which I will not elaborate further because I’m still pissed about spending six hours trying to figure it out.

¬ Anywho, hope you all enjoy the new theme.


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Using Permanent Redirects for Canonical URLs

What are Canonical URLs?
The preferred address of a domain, which can be two different URLs. Although, both can be used to access the same domain/website, shown in the below example; www.yoursite.com or yoursite.com

Follow the simple example below to redirect canonical URLs on your domain. Setting a 301 (permanent) redirect from yoursite.com to www.yoursite.com.

To take advantage of 301 redirects you will need FTP or control panel access to your website. If you do not have this information you can get it from your web hosting provider.

Word of warning, you will have to edit your .htaccess file to accomplish this. Please be careful and always make a backup of the original just in case there is a problem.

Using 301 Permanent Redirects
First, open your .htaccess file with a plain text editor such as notepad. Next copy and paste the following code into the .htaccess file;

RewriteEngine on
RewriteCond %{HTTP_HOST} ^yoursite\.com$ [NC]
RewriteRule ^(.*)$ http://www.yoursite.com/$1 [R=301,L]

Next, simply replace “yoursite” with your unique URL, save and upload. Now when somebody types in yoursite.com in their browser they will be automatically redirected to www.yoursite.com.


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Increase Website Conversion Rates

A Successful Website Is About Conversions

There’s a lot of hype about hits these days, but let’s face it: A successful website isn’t just about how many visitors, or hits, you can attract. It’s about sales. If you get 10,000 visitors a month, but only 1 sale, what good were the other 9,999? On the other hand, if you get only 1,000 visitors a month, but 20 of them buy..well, you get the point. A successful website is about conversions and for that you need qualified leads.

There’s a lot of hype about hits these days, but let’s face it: A successful website isn’t just about how many visitors, or hits, you can attract. It’s about sales. If you get 10,000 visitors a month, but only 1 sale, what good were the other 9,999? On the other hand, if you get only 1,000 visitors a month, but 20 of them buy..well, you get the point. A successful website is about conversions and for that you need qualified leads. A successful internet marketing plan will focus on directing qualified leads to your website that will convert to sales and increase your conversion rate. Your conversion rate is the percentage of website visitors that purchase your product or service. Taking the above examples, if you had 10,000 visitors, but only 1 sale, your conversion rate would be 1/10,000, or .01%. That’s pretty lousy. If you had 1,000 visitors a month, and 20 sales, your conversion rate would be 20/1,000, or 2%. That’s much more respectable.

What’s a good conversion rate? Depending on your industry, a good conversion rate will typically range from 2% to 5%.

How Do You Increase Conversion Rates?

There are two parts to any sale, or conversion.

1. Attract qualified leads. If you’re attracting people who are already interested in your product or service, then half the work of the sale is done before your visitor’s arrival.

2. Complete the sale. The second part of the sale happens on your website. Do you have the right graphics, verbiage and usability functions to convince your visitor to complete the sale?

Read the rest of the article here


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Directory Of The Week – Best of the Web

Today’s recommended directory is Best of the Web. I recommend Best of the Web because of the quality, ease of navigation, and the price point compared with other similar pay-for-inclusion directories.

Best of the Web offers a couple different inclusion options. The first is an annual recurring fee of $69.95, the second is a one-time fee of $199.95, although they do offer free inclusion for non-commercial sites.

They also have a reseller program that offers a 25% recurring commission for webmasters.

BOTW Reseller Program Details
BOTW Terms of Service
Submit a Non-Commercial Site
Submit a Commercial Site


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Google To Acquire YouTube

Google announces that it has agreed to acquire YouTube.

Press Release: Link


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Google & Sony BMG Music

Google announces partnership with Sony BMG Music that will bring the companies video collection online.

Press Releases Here: Link


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AdCenter Labs Launched

MSN launches AdCenter Labs, providing several internet marketing tools. Tools include Paid Search, Contextual Advertising, Behavioral Targeting, and Emerging Markets.

Details Here: AdCenter Labs


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MSN adCenter Goes Live

It’s official, Yahoo! PPC are no longer being used in search results on MSN Search. MSN adCenter is in full swing and available for online advertisers.

Further reading on this topic can be found on the following WMW Microsoft AdCenter thread


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Google Romance

Google moves a step closer to becoming a portal with the launch of Google Romance‚ĄĘ which is in Beta.

MOUNTAIN VIEW, Calif., April 1, 2006 – Google Inc. (NASDAQ: GOOG) today announced the launch of Google Romance‚ĄĘ, a new product that offers users both a psychographic matchmaking service and all-expenses-paid dates for couples who agree to experience contextually relevant advertising throughout the course of their evening.

Read the full press release here: Google Romance Press Release
F.A.Q can be found here: Google Romance Frequently Asked Questions
You can take a tour here: http://www.google.com/romance/tour.html

HEHE, Obviously April Fools

Other Google April Fools Jokes;
PigeonRank
Lunar Jobs
MentalPlex


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