Fun with Web 2.0

Many ads reveal just how serious the company takes itself, and they make for unintentional comedy. Take, for instance, this jewel of a commercial. Not to dissect it too much, but there are a few elements going on that combine to make this commercial a complete and total farce. Not only does it have a (semi?-) celebrity starring in it, the song in the background is by none other than Justice, a French electronic music duo currently responsible making hipsters and music critics swoon world-wide. Oh yeah, they’re also responsible for one of this year’s biggest dance hits and for making a Grammy-nominated critically-acclaimed debut album.

(Full disclosure: Having fallen into both of those aforementioned categories at several points in my life, and being a watered down Franco-American, I’m swooning too.)

Aaaaaanyway: The tagline for the commercial basically asks, “When you turn your car on, does it return the favor?”

Personally, I answer this question with an emphatic no. Of course, I drive this, which wouldn’t turn anybody other than little league dads on.

So I absolutely loathe this commercial for all of the reasons mentioned above, but particularly for that completely obnoxious tagline. Cadillac needs to get over itself.

A lot of people feel that way about Web 2.0 and, by extension, social media. And the good news is that they’re pretty funny about it. Take for instance Rdiculous, a submissions-based website that laughs at the proclivity certain websites have in leaving letters out of their name. Why is it that the letter “e” is always excluded? Is there some list of rules I didn’t read about?

There’s also the Web 2.0 Validator that allows you to enter a URL to see how Web 2.0 it is. People submit the categories the URLs are checked against (“Mentions Firefox” is a personal favorite) and they are hilarious.

One valid criticism with social media and Web 2.0 is that it supposedly gives everyone an over-inflated sense of self-importance. That’s true in a lot of respects, so websites like this are more than funny. They’re kind of vital: They offer some gentle policing. In a way, they keep everyone from running away with the spotlight and power Web 2.0 and social media give us.

Have you run across any more sites like these? Do you think social media and Web 2.0 cause this issue?


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This entry was posted on Thursday, May 29th, 2008 at 3:11 pm and is filed under Internet, Social Media, Videos. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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